Osborne Macharia is a self-taught Commercial Photographer and Visual Artist born and raised in Nairobi, Kenya with a Bachelors in Architecture.
His style of photography fall within the genre of AfroFuturism, governed by 2 key elements being Cultural Identity and Fiction.
Through storytelling and social inclusion, it creates a powerful platform to convey important messages on topics such as Equality, Inclusion, Representation, Gender Abuse, Ivory poaching, FGM, Albinism, Dwarfism, Conservation and Elderly Care.
As a commercial photographer he has been privileged to work with some of the top local and international brands including Marvel’s Black Panther, Disney, Oprah Winfrey Network’s Queen Qugar, Absolut Vodka, Campari, Coca Cola, Guinness, Mercedes, MTV, VW, Samsung, Danone, Nestle, Cadburys, Forbes, Pepsi, just to name a few.
Some of his accomplishments include being the first Kenyan ever to be appointed as a jury member for the prestigious Cannes Lion Awards and ONE CLUB / ADC Awards both in 2018. A speaker at the University of Michigan’s Penny Stamps Speaker Series 2018 and Design Indaba 2017.
A finalist in the Hasselblad Masters 2016 competition . He was also part of the team that won Kenya’s first ever Cannes Lion in 2015. His work has been featured on lurzer’s archive ‘200 best digital artists worldwide 2015/16 and 2017/18.
He has been featured in respected publications and news channels such as CNN, BBC, WeTransfer, i-D, Vogue Italia, Communication Arts, Complex, Huffington Post, Bored Panda, Buzz Feed, The Metro (UK), Adobe Create, Design Indaba, Okay Africa, Afro Punk, Elle Magazine, Fubiz, Abduzeedo, African Digital Arts, and Behance curated galleries.
• Breda Photo: Breda, Netherlands / 2018 • IAF Basel: Basel, Switzerland / 2018 • Marvel Studios | 10 Years Of Of Heroes: Singapore / 2018 • Afrofuturism: Amsterdam, Netherlands / 2018 • Black To The Future | Reimagining Now: Dubai, UAE / 2018 • No Touch Am: Nairobi, Kenya / 2017 • Bamako Encounters: Bamako, Mali / 2017 • Lagos Foto Festival: Lagos, Nigeria / 2017 • pHest 17: Monopoli, Italy / 2017 • FOAM X: Foam Museum, Amsterdam / 2017 • Where Future Beats: Casello ovest di porta venezia, Milan / 2017 • STRATA: Malja Redbull centre, Kingdom Of Bahrain / 2016 • Continental Classicman: ACA Studios, Bahrain / 2016